Annotated Bibliography Example | Topics and Well Written Essays - 1000 words - 6

Annotated Bibliography Example The authors argue that since human interactions are inimitable and cannot be reproduced in a different organizational context without losing their innate characteristics, organizations can retain knowledge within the organization and continue to use it as a strategic asset to create competitive advantage. This article challenges the assumption of a universal set of knowledge management practices by arguing for a contingency-based approach to knowledge management. The article describes the organizational context for knowledge management along the dimensions of process and content orientation on the one hand and focused and broad domains on the other. Based on the possible combinations, four different approaches are identified, i.e. internalization, externalization, combination and socialization. Based on where the particular organizational division is situated in the contingency grid, managers should adopt the associated approach to promote knowledge creation and management among employees. Empirical research validates much of the contingency model with the exception of the externalization approach as it did not contribute to the expected positive impact. This report explains how managers may benefit from implementing knowledge management practices in the organization. The report highlights several advantages of knowledge management including the promotion of creativity, faster decision making and competitive responses in the market. The report encourages managers to adopt knowledge management practices by discussing examples of real organizations where knowledge management has been implemented and has yielded beneficial results. Knowledge management can be practiced by creating appropriate structures and systems to create and disseminate knowledge. The report also states that managers should constantly evaluate the effectiveness of their knowledge management systems by establishing specific criteria to measure the

Entrepreneurial Crime and the Sarbanes-Oxley legislation Essay

Entrepreneurial Crime and the Sarbanes-Oxley legislation - Essay Example National organizations have loopholes are due to geographical and spatial complexities and the fact that different cultures and legal systems are brought together (Acs & Szerb, 2007). Trade involving international players should be ethical and regulated by law. In the spirit of the Sarbanes-Oxley legislation, auditing accuracy, financial accuracy and operations between such entities and individuals must be undertaken in a clear and plausible manner to avoid fraudulent engagement (Acs & Szerb, 2007). On the contrary, the Fumitake Nishi, a former employee of the Tile Shop Holdings, Inc., and brother-in-law of the Company CEO colluded with another Chinese company where he was a majority shareholder to indulge in multiple practices that were unethical and fraudulent (Anderson, 2014). Even though, the audit did not reveal any substantial embezzlement of company funds, the vendor relationships and sourcing practices were unethical and tantamount to a contravention of law. (Acs & Szerb, 200 7). Incentive compensation practices that the Beijing Pingxiu (BP) indulged in were detestable because they meddled in the company’s vendor practices by yielding operations that unorthodox and fraudulent (Anderson, 2014). Many funds were paid into the victim’s private bank account by the company to secure the vendor deals. The process was prohibited because it denied conventional operators business opportunity over the course of time they operated the business (Acs & Szerb, 2007).

Leaders Essay Example | Topics and Well Written Essays - 250 words

Leaders - Essay Example His step towards achieving this was to make learning to be student-oriented to the best extend possible. After briefing the students on the various topics, he consulted them when and on how best they wanted to learn about a certain topic within the course. His major focus was the less motivated students who were generally performing low. Most of them suggested that for every difficult topic, they wanted the professor to take them through it on a lecture, followed by other experimental and participatory activities like practical exercises, watching of video clips or visit to places. This would be followed by individual and group discussion questions to test their understanding on the topic. The lecture lessons were also moved to morning when most of the students had more capacity to take in lecture information. The results were splendid! Initially, he would yell at the students to achieve great compliance but now, he does not even point a finger. All the students long for his lessons and there is great improvement in the performance of many students as indicated by the regular individual and group work assignments and tests he offers them. Basing on the explanation of Montana and Bruce (2008) the leadership style employed by the professor in this case was democratic type of

Segment and Profiling Examples Essay Example for Free

Segment and Profiling Examples Essay * CARL’S JR. The brand continues its growth with an emphasis on quality, service and cleanliness, pioneering concepts such as partial table service and self-serve beverage bars. The introduction of the signature Six Dollar Burgerâ„ ¢ in 2001 marks the latest Carls Jr. ® advance in the quick-service industry, confirming the chains constant emphasis on product innovation and representing a desire to satisfy the tastes of young, hungry consumers. Who: male and female consumers between the ages of 18 – 25 with an average education level of a high school graduate or higher and a income level of 000 000. This also includes family consumers who typically consist of married or single parents with 1- 4 stay at home children and roughly $1300 of disposable income that is usually spent at QSR’s. Common lifestyle characteristics include parents who work full time and who are not always able to prepare a meal for their family, households where 3 of the four people in a typical family do not know how to cook, consumers who spend 71% of their time or more outside the house, consumers who spend a majority of their time in busy high traffic districts of the city and teenagers between the age of 15 – 19 who work full or part time jobs and or go to school full time. Consumers in this target market regularly make purchases at QSR’s 1 – 2 times a week and expect healthier more nutritious meal options such as specialty salads, deli style sandwiches and grilled chicken sandwiches. What: The overall nature of the message would be image intensive with a majority of advertisements directed toward tv, print (including coupons etc.) and internet banners/stream videos. Where: The target market exists mainly in suburban areas, high traffic business districts and in some rural areas of Canada. The weight of the media funding would be allocated primarily based on this info and population patterns. When: Since a majority of ads will be spent on tv, commercials would be aired Monday to Friday from 3pm to 10:30pm, playing 3, 40 second commercials in an hour. On weekends commercials would air from 11:00am to 10:00pm, 2 times an hour. How: By using the profile-matching strategy in all chosen forms of media Carl’s Jr. would be able to achieve the desired regional coverage needed to successfully launch into the Canadian market. This effort combined with ‘skip’ schedule advertising will generate awareness, interest and trial purchase Endorsements is a technique that Carl’s Jr. has already used somewhat successfully and could continue to do so by getting endorsements from celebrities that would be easily recognized and accepted by the target audience. This would include Lindsay Lohan, Jessica Alba and Sarah Jessica Parker who could add to the presentation with sexually blatant appeals that could be easily â€Å"confused† with benefits of the product. Such as an ad where one of the above celebrities would mention how they have met someone who gives them everything they want and keeps them satisfied with his â€Å"big†¦., thick†¦., so large I can barely get both hands on it†¦..†, these references would of course be toward Carl’s Jr. and the size of their new ‘Six Dollar’ Jalapeà ±o burger. Shaquille O’Neal, and Kobe Bryant could also be used to target the segment of customers who may be more influenced by the endorsements of professional athletes and their reference to the amount of meat found in the premier burger. With this type of commercial we would also introduce taglines and slogans to complete the message. For the ad endorsed by an attractive female celebrity the tagline would be â€Å"If we can get her this HOT, imagine what we can do for you.† this would introduce the Jalapeà ±o burger as a spicy meal to consumers who prefer a ‘kick’ to their food. The slogan used for the entire advertising campaign would be â€Å"We’re new. We’re more. And we can make it HOT.† * BROTHER’S BURGER Brothers Burger is a fast-casual restaurant that now has a total of 18 branches— six franchised and 12 company-owned — in Metro Manila, Baguio City, Cebu City. â€Å"We wanted to give the market good comfort good,† says Martin, the company’s vice president for business development and marketing. But it was Quito, a California-trained chef, who brought up the idea of selling a premium burger. To bring this idea to life, DJ and Martin quit their jobs to help Quito. Their burgers are all quite big and charbroiled a lot of health conscious people who order this if they are craving for burgers. * BURGER MACHINE BURGER MACHINE IS THE MARKET LEADER OF THE BURGER-ON-WHEELS SEGMENT OF THE FAST FOOD INDUSTRIES IN THE PHILIPPINES OPERATED BY FRANCHISEES NATIONWIDE. Burger Machine is the market leader of the burger-on-wheels segment of Philippines Food Industry. To simply put it, Burger Machine is the National Burger Stand of the Philippines. 🙂 (Among the other famous burger stands in the Philippines are: Angels Burger, Scott Burger Buy 1 Take 1 Burgers, etc). Burger Machine is not the resto type, it has been consistent in identifying itself as the-burger-next-door; you can see it everywhere, in every block, and in every corner possible. It is open 24 hours, the reason why it earned its name the burger that never sleeps. * McDonalds McDonalds has segmented their products according to bases of Demographic, Psychographic and Behavioral. They have segmented their products and positioned their products according to kids, students and family. But they haven’t segmented their products according to Adult target group. And also haven’t started segmented related to breakfast in every outlet. * Happy Meal for Kids. Playing area for Kids Music and Dance floor for youth. Toddler zone -an active play environment with age-appropriate games that develop physical coordination and social skills. Active zone-designed for children aged four to eight that promotes physical fitness through fun play Sports Zone-a series of sports-oriented activities to promote aerobic exercise for children aged nine to 11 Parent Zone-features seating and provides a monitoring area for their children; and the Dining Area which allows family to eat. Geographical segmentation From geographical segmentation above we can see that McDonald offered their services based on certain country basic food. Demographic/psychographic segmentation Demographic segmentation divides the market into groups based on variables like gender, age, nationality, religion, family life cycle and family size. McDonald offered their services by segmented their customer based on age, religion and family life cycle McDonald segmented their product based on customer’s religion To offer the best services McDonald still concern about variations due to differing tastes and cultural issues for their customer over the world. For example: ‘Demographic segmentation divides the market In Malaysia, In Muslim country like Malaysia pork is not due to Muslim dietary laws, the hamburger is called beef burger avoiding the word â€Å"ham† (McDonald Malaysia). Additionally, in North African Morocco as well as other Muslim countries, all meats is slaughtered in the halal method and labeled as such. On The other hand, In Israel, kosher dietary laws forbid the mixture of the meat and the dairy product, because of this, cheeseburger are not popular. McDonald runs kosher restaurants in Jerusalem and in Buenos Aires (Gurdian Unlimited, 2007), Argentina and offer a â€Å"Passover bun† (only in Israel) for the eighty day period in which practicing Jews abstains from leavened bread. Contrary, â€Å"Veggie burger† are offered wherever there is significant demand, including India and much Western Europe, but McDonald rarely certificate it product as vegetarian. Indeed, McDonald’s was subject to high profile lawsuit and eventually forced to apologized for using small beef in the preparation of fries marketed as cooked in 100% vegetable oil. While in the liberal countries like The United States McDonald offer any kinds of food which one of it not available in other countries such as, hamburger, big n tasty, crispy chicken mCclub, McRib Jr, bacon egg and cheese bagel, BBQ bacon chicken mCgrill and cherry pie. (Bizjournal strictly business, strictly local, 2001) Behavioral segmentation Behavioral segmentation focuses on dividing consumer based on their knowledge, attitudes, uses, benefits sought, or responses to company’s product (McNamee McDonnell, 1995). One of the best form of segmentation is to divided buyers according to the different benefits that they want to get by purchasing the product. Usually, people who look for in their product class or look for each benefit. For example, McDonald provide McDelivery for 24 hour, this the only one delivery service that not stop even once in a while a day by just call it and order, after that within a minute it comes to your place with the food that still hot and fresh. For example, they who are working until late night in the office or they who are not sleep at night, they use this service to feed them because not all McDonald restaurants is open for 24 hour, certain McDonald restaurant only open until 2 am in the morning, for customer who look for each benefit they will just call McDelivery to send what they order rather than comedown directly to McDonald’s restaurant. McDonald segmented McDelivery menu based on the time that customer order: ∙ Breakfast extra value meals: bagel with omelet, big breakfast, hotcakes with sausage, hotcakes, sausage mCmuffin, egg muffin, fillet-o-fish, hashbrown. Happy Meal breakfast includes free toy: 2pc breakfast hotcakes. ∙ Lunch/Dinner/supper: big mag, double cheeseburger, fillet-o-fish, mcwings, French fries, mCchicken, mCspicy, grilled chicken foldover. Happy Meal lunch/dinner/supper includes free toy: chicken mCnugget, grilled chicken bun, chicken mCnugget. ∙ Sides: French fries, corn cup, apple dippers. ∙ Beverages: mCcafe cappuccino, mCcafe latte, mCcafe long black, coke/ coke light, sprite, ice lemon tea, jasmine green tea, 100% pure orange juice, limeade, iced milo, evian, fresh milk, hot chocolateor tea, hot milo. ∙ Dessert: McFlurry, sundae, apple pie. (McDelivery, 2006) McDelivery menu by McDonald (2006).. According to the data above, we can see that McDonald segmented their McDelivery menu based on how customers considering each benefit. Another behavioral segmentation in McDonald that we can guess is they proudly Big Mac, we can measure how customer is loyal to this McDonald’s product. In my opinion, Big Mac is one of popular burger in the world everybody knew it, know what it calls, know how to get it and know how it tastes. Year to year the sales of Big Mac keep on steadily and it is never drop under what we are predicted. On the other hand it sales also never suddenly totally increased, it is one of the evidence that Big Mac is reputable in common meanings it well-know because of it big size of burger under the brand of McDonald which all the people knows how it fast food feeder popular but it do not mean that this Big Mac do not have competitor. Nowadays, there is a lot of fast food feeder that serve any kind of burger with tempting taste and affordable price, this is what people said â€Å"the taste balance with the quality† which the brand is Burger King with their lot of menu choices and MOS burger that now serving their burger not with bread rather than rice, so many unique and unimagined ideas about how people create an interesting food and take business burger seriously. The reasons why this three brand of burger consume by community is because they all concern for the word halal kosher, they also know how to compete by creating the best test and design the appearances of burger until it brings kind of history to our life. Additionally, it also because of their good marketing which know how they persuade people and how they advertise their burger by make it commercial break that published in television, advertise their burger in big billboard, put their poster in bus until send their discount coupon (direct mai l) to public.

Radio Frequency Identification Essay -- Cyberstudies Art Technology Es

Radio Frequency Identification "Select one particular area of the arts, media or communication industries and discuss the way in which new technologies could influence future developments in that field† â€Å"This is the most dangerous technology humanity has come up with since the nuclear bomb. Our children's generation will judge us by how we handle this† (Centaur Communications, 2003). What possible atrocities could this be in reference to? Could it be Saddam Hussein’s hidden weapons of mass destruction, or perhaps an opposition to genetic engineering? No, this is a statement from marketing academic Albrecht describing Radio Frequency Identification (RFID) technology. What is RFID and what are the connotations of adopting this technology on future generations? This paper will attempt to answer these questions by examining the following issues: Firstly it will start by providing an explanation and definition of RFID. Next it will discuss possible future developments of this technology as being currently explored by major corporations as well as the public concerns related to possible developments. Finally it will look at the probability of these predictions becoming reality and assess the advantages and disadvantages of these predictions coming to fruition. RFID is fundamentally a form of active one-way communication, where electronic tags are programmed with unique information which enables objects to be identified or tracked by receivers. These tags can then be placed on almost an infinite array of items such as pallets, clothing, vehicles, grocery items and even animals, which opens up a vast range of possible uses for them (Advanstar Communications, 1999). RFID tags could be explained as a type of revolutionary bar... ...ontline Solutions, 7, p48. Centaur Communications Ltd. (2003). Insight: Tagging along. New Media Age, p24. Forester, T. (1987). High-tech society. Oxford: Basil Blackwell Ltd. James, G. (2004). Can’t hide your prying eyes. Computerworld, 9, p35-36. Jones, P., Clarke-Hill, C., Shears, P., Comfort, D. & Hillier, D. (2004). Radio frequency identification in the UK: opportunities and challenges. International Journal of Retail & Distribution Management, 32, p164-171. Lillo. A. (2004). Store of the future is here today. Home Textiles Today, 19, p11. Neff, J. (2003). P&G products to wear wire. Advertising Age, 50, p1. Rosenberg, J. (2003). Bye-bye to bar codes. Editor & Publisher, 36, p20. Stackpole, B. (2003). RFID finds its place. Electronic Business, 9, p42. Wagstaff, J. (2003). Eyes on you, the shopper. Far Eastern Economic Review, 31, p31. Radio Frequency Identification Essay -- Cyberstudies Art Technology Es Radio Frequency Identification "Select one particular area of the arts, media or communication industries and discuss the way in which new technologies could influence future developments in that field† â€Å"This is the most dangerous technology humanity has come up with since the nuclear bomb. Our children's generation will judge us by how we handle this† (Centaur Communications, 2003). What possible atrocities could this be in reference to? Could it be Saddam Hussein’s hidden weapons of mass destruction, or perhaps an opposition to genetic engineering? No, this is a statement from marketing academic Albrecht describing Radio Frequency Identification (RFID) technology. What is RFID and what are the connotations of adopting this technology on future generations? This paper will attempt to answer these questions by examining the following issues: Firstly it will start by providing an explanation and definition of RFID. Next it will discuss possible future developments of this technology as being currently explored by major corporations as well as the public concerns related to possible developments. Finally it will look at the probability of these predictions becoming reality and assess the advantages and disadvantages of these predictions coming to fruition. RFID is fundamentally a form of active one-way communication, where electronic tags are programmed with unique information which enables objects to be identified or tracked by receivers. These tags can then be placed on almost an infinite array of items such as pallets, clothing, vehicles, grocery items and even animals, which opens up a vast range of possible uses for them (Advanstar Communications, 1999). RFID tags could be explained as a type of revolutionary bar... ...ontline Solutions, 7, p48. Centaur Communications Ltd. (2003). Insight: Tagging along. New Media Age, p24. Forester, T. (1987). High-tech society. Oxford: Basil Blackwell Ltd. James, G. (2004). Can’t hide your prying eyes. Computerworld, 9, p35-36. Jones, P., Clarke-Hill, C., Shears, P., Comfort, D. & Hillier, D. (2004). Radio frequency identification in the UK: opportunities and challenges. International Journal of Retail & Distribution Management, 32, p164-171. Lillo. A. (2004). Store of the future is here today. Home Textiles Today, 19, p11. Neff, J. (2003). P&G products to wear wire. Advertising Age, 50, p1. Rosenberg, J. (2003). Bye-bye to bar codes. Editor & Publisher, 36, p20. Stackpole, B. (2003). RFID finds its place. Electronic Business, 9, p42. Wagstaff, J. (2003). Eyes on you, the shopper. Far Eastern Economic Review, 31, p31.

Assurance of learning exercises

Implemented plans to Inhalant and accelerate the turnaround of the Mix business in Europe. Their plans focused on enhancing the brand by improving product appeal. In order to do this the company made key appointments to the Mix Europe Holdings management team. Along with appointing a new interim CEO, they appointed John Moore as consulting Vice President. Mr.. Moore came with an extensive background. Mr.. Moore was an Important factor with Firebombed & Bitch's Hollister Co. Line and ModernAmusement for Moslem Inc. LIZ Collarbone Inc. Believed that the turnaround process was at a critical juncture and the enhancements, structural changes and new leadership were necessary to reinvigorate the brand and improve performance (Bloomberg. Com). Liz Collarbone Inc. Hired Thomas Grate in 2009 as their permanent CEO for the Mix chain. Grate headed up a plan to improve the chain by changing the business modes so that one manager would oversee all aspects of a product segment, Including design, p roduction, product management, and merchandise management. He called this â€Å"one-hand responsibility.Then there was an urgent need to have a new corporate brand identity focused on the core markets in Germany and the Benelux countries. He implemented sales productivity improvement by accenting a â€Å"consumer need-based merchandise planning approach† and placing an emphasis on e-commerce (Reuters. Com). Grate continued to focus on the right products for the targeted group, not making the Mix line too much Like casual American sportswear or too city oriented. Grate resigned as CEO In 2012. Shortly after this LIZ Collarbone Inc. Sold Mix to The Gores Group which has also implemented many changing in leadership.I think that you need to do whatever is necessary to keep the business thriving. In this case the leaders are very informed and knowledgeable in their industry. The execution has at least stopped the Mix line from its downward spiral. The losses today are less than t hose predicted by Wall Street. The management brought the Mix line out of the gutter and made it possible for LIZ Collarbone Inc. To sell a majority stake to relieve some of the worries of the struggling chain.

Loneliness and outsiders Essay

An outsider like crippled Crooks has no one to protect him, all he has is his American Civil Law book which defends his rights as a individual living in the U. S. A and seems to give him a certain comfort knowing that not anyone can argue against his tattered old book. Just as all of his feelings are exposed, Curley’s wife threatens him and once again, he withdraws himself back to the liniment which seems to be the only thing in the world that makes Crooks feels better, even if he is ostracised from the rest. Curley’s wife is one of the most significant characters to the novel because she shows loneliness on different levels. Because of being married to Curley she has a high status in the ranch, but this is exactly why she has no one but herself. Workers are afraid of getting too close to her in case innocent talking turns into more which could cost them their jobs†¦ or even lives. Nevertheless she is led to seek solace with the other men even if they are at the bottom of the social hierarchy on the ranch. And due to all the isolation, the only way to get noticed by the other men is to be a charmer, but this is what makes her so misunderstood. She expresses her true feelings about what could have been to Lennie while he sits on the hay and absorbs absolutely nothing but reflects on the poor little pup that he unintentionally killed. Curley’s wife reminisces about how she could have been a Hollywood star and had all the superficial items that so many celebrities buy. Throughout her time on the ranch she has always thought her mother was the reason why Hollywood never became a reality for her, she said, ‘I never got that letter, I always thought my old lady stole it. So I married Curley. ‘ This was her dream while on the ranch and like so many others, it shows how much of an outsider and a gullible person she was. In her life there had always been dominant figures like her mother and then Curley. So she has no real idea about how to be autonomous and become more of an independent woman. It could be said that she doesn’t know how to interact correctly with people, persistently asking sympathetic rhetorical questions and also being very manipulative and discerning. These virtues are what make Curley’s wife such a great character, she has no official name but is possibly one of the most complex characters to depict. Lennie is a simple person, mentally and literally. No one actually understands what he is saying most of the time because the ranch workers have never seen anyone so perplexed and bewildered as he. Without George he would be lost in life, Lennie relies on him to eat and to get him out of trouble whenever it’s needed most. Even though he blows arguments out of proportion by saying things like, ‘I wouldn’t eat no ketchup if it was right here beside me’ although he really does want the ketchup and is just playing on his own innocence. In one perspective Lennie is quite clever because if there is an opportunity where he can get George to take pity on him, then he will take it, but the majority of the time he is just retarded through no fault of his own. In the book sometimes Lennie is compared to an animal, like when he didn’t want to give the mouse to George but then handed it over and started to sulk, ‘Slowly, like a terrier who doesn’t want to bring a ball back to its master, Lennie approached. ‘ And another time was when he was walking along the dusty road with George, ‘He walked heavily, dragging his feet a little, the way a bear drags his paws. ‘ Steinbeck chooses to describe him as an animal to symbolise the title, ‘Of Mice and Men’, maybe Lennie is the mouse and George is the man or the other way round. That’s how Lennie is an outsider, because he’s an amoral animal who doesn’t know his own strength, which is sometimes practical, but when he handles creatures and humans too ruthlessly, he does not know when to stop and that is when the exertion begins for George and Lennie. Lennie and George stick together through thick and thin, even when times get complicated, George seems to find a way out for the pair of them. ‘Circular narrative’ is when something happens in a story and after a while it occurs again. Throughout the novel Lennie repeats phrases and quotes to George that they have already talked about previously, like the whole ketchup scenario, tending the rabbits, owning and living off the fat of the land etc. This shows that Lennie knows George so well that he assumes all there is to talk about is rabbits and land. That is what makes him a lonesome man because all the conversation is about the same thing and whatever he wants to talk about. All the characters in ‘Of Mice and Men’ go through a form of loneliness and a feeling of not belonging. At times they can be self-centred which is mainly when two characters are in discussion which each other but not paying attention to the other. Maybe this is one of the reasons that loneliness strikes them, as they do not listen and are all wrapped up in their own impenetrable worlds. But this is what makes the book ‘Of Mice and Men’ so fascinating to read, all the people have their own problems and dreams because they all share the strong emotions of loneliness and individuality, and even though they may think that they are all diverse, the audience can grasp that each person is more and more like the other.